We created Avenel to help clients find a partner that can help them leverage their relationships, assets, and people in order to create greater value in their businesses. Each of our services are delivered with the highest trust, creativity, and results-oriented focus available in the market.


Businesses know themselves inside and out. But they are not always in the best position to communicate their value to investors and to manage potential relationships that will lead to investment that will move their businesses forward.

Avenel helps clients create action, working on their behalf to target prospects and court potential investors, helping companies go far beyond simple communication with a model built around pay-for-performance. Our unique services are meant to create action and keep business moving forward with value-centric meetings, calls, and even board representation.


Backstopped by decades of experience, Avenel brings a unique hands-on approach to mergers and acquisitions for businesses of all sizes, focused on buy-side efforts and based on a foundation of long-term value-oriented investment. Through our experience, we can help guide business owners, boards, and teams through processes that can be difficult to understand without the experience of having worked through such processes before.

Avenel provides a human touch to what can become a stressful and challenging time, helping our clients easily understand the dynamics involved with complex deals and guiding them on where their attention should be focused while ensuring nothing is left to chance or fate.


Avenel’s proven management team and experience allows clients to tap into our resources to assist in helping grow their businesses through acquisition, prioritizing long-term success by building on short-term availability.

Functioning as a co-investor alongside other institutional investors, Avenel adds value on the strategic side of our relationships as well, providing unique access to business development, planning, and strategy that power our other services such as IR Advisory and M&A. Our investment model means that Avenel is more than a facilitator, instead acting as part of our clients’ businesses to ensure that the levers that will make long-term success possible are firmly in place.

“Avenel Financial Group has been instrumentally critical to the growth & strategic analysis of DrivenIQs capital roadmap.”

Albert Thompson, CEO – DrivenIQ


Beyond the work that Avenel does for clients, at the heart of our business is philanthropy. Our Founder, Mike Pruitt, is active among many charities and programs within North Carolina and nationally, and spearheads the Mike Pruitt Foundation for the Advancement of Youth Baseball, which is the driving force behind an annual free baseball kids clinic for over 150 6-to-12-year-olds held this last year at The Ripken Experience Complex in Myrtle Beach, SC, put on with Coastal Carolina University, where Mike played collegiate baseball.

Mike has also helped in the creation of foundations to pursue various philanthropic causes, both at Coastal Carolina and in the Charlotte community. This commitment is visible in all of our work at Avenel, ensuring that we are always aware that the success of our business has effects well beyond our office.

A network of members at the top golf clubs in America and soon the world

319 Golf Society provides its members with access to other premier golf courses and the opportunity to develop meaningful connections with others who are passionate about the game of golf.

Each membership builds upon a scholarship to support undergraduate students in their pursuit of either playing at the collegiate level or working in the ever-growing golf industry.

Congaree Foundation & Coastal Carolina University Press Release

A community of people that gather together for culinary experiences in Charlotte, NC

In 2022, Mike founded F&B Social Club to support local chefs, restaurants and breweries while bringing the community together for unique culinary experiences.

The largest F&B Social Club event is FORK Cancer – A Celebration of Life! This charity dinner benefits 4 Charlotte Cancer non-profits.

FORK Cancer Press Release